Apparently some families have gone so far as to not reveal the gender of their child to anyone, and so refer to their offspring as 'it' rather than 'he' or 'she'. We have not gone that far but I would say that as parents we take a lot of care to avoid gender stereotyping and to promote gender equality to our children. We go out of our way to teach our boys that they can be and do whatever they want and that girls can also be or do whatever they want.
We are raising feminist boys. Boys who believe that people are equal, regardless of their gender. Boys who respect themselves for who they are, whoever that may be. Boys who respect women as equals. Boys who believe that any person can do any job, play any sport, do any hobby, play with any toy they choose.